In the constantly evolving fitness industry, certain brands stand out not only for their durability but also for their ability to adapt and innovate. TKO Strength & Performance is such a brand that has established itself as a pioneer in the industry, progressing from its origins in boxing to becoming a comprehensive health and fitness equipment manufacturer. TKO was founded by Garry Kurtz, and its journey started in 1996.
TKO Strength & Performance began its journey with a singular focus on producing high-quality boxing equipment. The brand's dedication to the sport of boxing laid the foundation for its future as a dynamic force in the fitness industry. In its early years, TKO was more than just a business; it was a passion-driven endeavor committed to the craftsmanship of boxing gear.
Diversification and adaptation
In 1998, TKO recognized the need for growth and diversification, and made a strategic decision to expand its product offerings beyond boxing equipment. This marked a significant milestone for the brand, as it evolved from being solely boxing-focused to becoming a dynamic player capable of satisfying the varying needs of a wider fitness audience.
Later, in 2001, TKO further expanded its product line by incorporating free weights, thereby venturing into the field of strength training. This move demonstrated the brand's commitment to providing versatile solutions for fitness enthusiasts who are interested in strength training. TKO's dedication to meeting the evolving needs and preferences of fitness enthusiasts was evident in its continued expansion of its offerings.
Introducing storage systems and community focused workouts
Over the years, TKO realized the importance of having an organized fitness space and introduced racks and storage systems. This strategic move went beyond just providing equipment; it aimed to enhance the overall fitness experience. TKO showed its dedication to innovation and supporting fitness enthusiasts on their journey to a healthier lifestyle.
The brand also embraced the trend of community-focused workouts, demonstrating its adaptability and commitment to diverse fitness practices. By 2009, TKO had evolved into a health and fitness equipment manufacturer, marked by the Smith Machine and commercial utility equipment, solidifying its position as a prominent player catering to both individual users and professional fitness settings.
TKO expands to Europe
In 2023, TKO expanded its business to Europe, reaching a significant milestone in its global impact. TKO Europe now provides high-quality fitness equipment to B2B customers and fitness professionals in the EMEA region. The brand offers A-brand quality products at reasonable pricing, making it accessible to a wider audience. With 25 years of experience in the US, TKO is a reliable and trustworthy partner in the fitness industry, and now it brings its proven quality to support Europe's professionalization in the same industry. This expansion highlights TKO's commitment to making premium fitness equipment available worldwide.